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SMC³ Launches Dynamic PriceBuilder®: The Only Commercially Available Dynamic Pricing Tool to Consider Carrier-Specific Costs

New application offers increased versatility through dynamic pricing solutions

ATLANTA – June 26, 2023 – SMC³, a leading freight transportation technology solution provider, has announced the launch of its new Dynamic PriceBuilder® application.

Dynamic PriceBuilder is unique as it is the only commercially available dynamic pricing system that pairs a carrier’s specific cost model with a flexible business rules engine to enable strategic, dynamic price generation. Dynamic PriceBuilder empowers a carrier to immediately adjust prices based on internal and external factors such as available capacity, shifting national freight patterns and other external market conditions such as extreme weather events.

Designed to help less-than-truckload carriers confidently execute a sound pricing strategy, Dynamic PriceBuilder provides carrier pricing teams with a data that powers their analytics to strategically manage and grow their business in a healthy, profitable manner.

Top LTL Carrier and a partner to SMC³ in the development of this tool, Averitt is already experiencing positive results. “This dynamic system will take into account our projected costs. I don’t know of anyone else that has taken it to this level of technology,” Mark Davis, vice president of pricing and traffic at Averitt, said.

“Carriers have been needing a modern pricing system that allows them to adjust prices quickly to proactively meet a constantly changing freight environment,” said Brian Thompson, chief commercial officer at SMC³. “Countless times in my career pricing for a national carrier I wished I had a tool to quickly attract new business or rapidly improve the profit margin of freight we were already handling.”

The Dynamic PriceBuilder solution simplifies the complexities of LTL pricing for the shipper as a complete rate quote is transmitted directly into their transportation management system (TMS) via high-speed API. Direct TMS integrations can increase the number of quotes and increased visibility to the quote itself.

Powered by SMC³’s fully hosted platform – Dynamic PriceBuilder delivers high-speed, secure API connectivity and 100% service reliability for quote generation, retrieval and reporting. Scalable to handle the volume of quotes from even the largest 3PLs and shippers, Dynamic PriceBuilder is a gamechanger for LTL carriers wanting to provide real-time prices for specific segments of their business including small shippers, 3PL blanket programs, and the freight forwarding commmunity.

“Virtually every internal process or task performed by pricing and traffic is done so through the use of one of SMC³’s products,” said Davis. “Without these tools, we would not be able to carry out the day-to-day business of our company.”

To learn more about Dynamic PriceBuilder solution, contact the SMC³ team.

About SMC³

With its range of transportation technology solutions that integrate seamlessly into current business systems, SMC³ supports customers as they grow, whether they’re dealing with 10 or 10,000 freight movements per day. Shippers and 3PLs use SMC³’s peerless solutions to optimize their freight spend, achieve unrivaled shipment visibility and streamline their transportation planning, saving time and money on their supply chain requirements throughout North America.

About Averitt

Serving shippers for over 50 years, Averitt is a leading provider of freight transportation and supply chain management solutions with an international reach of over 100 countries. Averitt’s LTL, Truckload, Dedicated, Distribution & Fulfillment, and Integrated services provide shippers access to a wide array of services and customized solutions that cover every link in the supply chain. For more information, call 1-800-AVERITT (283-7488) or visit

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